BOSTON, Massachusetts – 

People have always, and will always, do the stupidest things just to get a little notoriety on the internet. A new challenge, dubbed “cereal face,” is the latest to join the trend of bizarre and dumb things people do to themselves and post it online.

“Cereal Face was something I started to bring awareness to premature ejaculation,” said Tommy Rogers, a University of Alabama student who was recently expelled, and is now living in Boston. “I cum extremely fast. It’s a pretty bad disorder, but I just can’t help it. I figured, what better way to bring attention to this medical issue than to glue cereal to my face, so that’s what I did.”

Rogers says that he wants to help raise money for doctors to discover ways that he can hold back his ejaculations for longer periods.

“Gluing cereal to my face was supposed to be some deep metaphor, but people have taken it to extremes, and I think the point is getting lost now,” said Rogers. “Sexy women are doing it just for fun. Sexy women don’t prematurely ejaculate, so they really don’t need to be doing this. It’s kind of embarrassing, really.”

The original Cereal Face video has been viewed more than 2.6 million times on YouTube, and Rogers has says he’s taken the $4.97 he’s made from Google Ad revenue and donated it to McDonald’s in exchange for a cheeseburger and a Coca-cola.