Donald Trump Tweeting himself is important. It’s more important that Jame’s Comey writing classified information in his personal memos, more important than cutting the environmental red tape holding back pollution, more important than DeVos re-making 1965 education law, more important than Dodd-Frank regulations being scrapped, even more important than Obamacare about to bite the dust!

In fact, Trump’s Tweet about himself is more important than a young man’s privacy, than his dignity—it’s even more important than CNN’s own credibility with the public.

America’s new president is anything but a fool. He knows exactly where to throw a scrap of meat to the dogs, how big it should be, exactly how long it will take for them to scramble for it. He is the master of the spotlight, whether his own spotlight or shining a spotlight on someone else to blind them from what he is doing.

And, he is doing a lot.

He has made massive rollbacks in Obama-era rules. This is arguably one of Obama’s biggest failings—that Obama left everything he worked for so easy to undo. He made rules with the stroke of a pen, Trump undid them with the stroke of a pen. But under Trump, Betsy DeVos is exploring fundamental legislative changes to education—and that’s just the beginning.

The Trump administration is pushing legislation that rarely gets mentioned in light of top titles—military, tax… Obamacare… While Republicans are fighting amongst each other over the optics of disagreeing with Obamacare, other laws are getting passed without any scrutiny from the media. And, it’s all thanks to pop culture’s obsession with everything that doesn’t matter. Pop culture got Trump elected and pop culture will get his policies passed.

Obama’s legacy is being undone because he didn’t work. He didn’t work with Congress to get laws that would outlast a Republican majority. He spent too much time golfing. He gave too many long-winded speeches and didn’t produce enough hard-earned, well-manufactured product. Compared to Trump, Obama was lazy. That’s why Trump is getting his way: work.

No attack can harm a man who works. No media smear can hurt him. It’s not that all press is good press all the time. Rather, all press is good press for those who work.

Right and wrong, for both better and worse, we are entering an era dominated by people who work.

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